Luxury Branding for Today’s Woman: What Has to Change
Article written for Luxury Daily. Luxury fashion needs a refresh: it has become a short-lived thrill that never delivers on its perfect promise. It is an expensive illusion that fewer women aspire to...
View ArticleHow Can Premiumization Help Brands to Solve Marketing Challenges? – Part 2
Click here to read Part 1 and Part 3. If brands can develop a true understanding of what premiumization means they will be able to effectively take things to a new level, communicating desire through...
View ArticleHow to Win at Premiumization in China – Part 1
Click here to read Part 2 and Part 3 What is Premiumization? Premiumization is about borrowing characteristics associated with upper class consumerism and lifestyle and attaching them to mass/lower...
View ArticleClik here to view.
Top 5: Luxury Brands Leading in Digital
The Luxury sector has efficaciously grown, flourished and innovated through world class technological advances. Embracing the rapidly progressive digital world Luxury brands are top of the digital...
View ArticleTop 5 Ways to Win with Luxury Brands in China
1- Fuse Tradition With Modernity The Beijing Olympic Games marked a starting point that signified a new era of self-awareness in China. The past is being re-evaluated and reimagined under a new,...
View ArticleIs Europe losing its grip on Luxury?
In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable. LVMH’s annual report reveals that Asian markets account for a full 37% of sales...
View ArticleAdded Value Edits: Luxury in Europe
Luxury has never been shaken to its foundations as it has in the past five years. With the advent of new players, the emergence of new centres of consumption and creation, and the onward march of...
View ArticleTop 5 Tips for Luxury Brands to Connect with Consumers
1- Entry level luxury More accessible luxury products come with an obvious set of risks, since they can quickly become ubiquitous and take the shine off the exclusivity that is luxury brands’ raison...
View ArticleCutting through in the Chinese luxury market
Burberry reported a further decline in their Hong Kong revenue yesterday, while other markets are thriving. This is a sign of the shifts in luxury consumerism in the Chinese market. There is a move...
View ArticleBrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change...
For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report....
View ArticleThe Changing Nature of Luxury in China
Previously published on the Luxury Society. China’s luxury consumption trends are changing fast. High-end brands need insights on how to grow a presence and prosper in the world’s largest luxury...
View ArticleHas the Digital Era Changed the Luxury Game for Good?
Previously published on the Luxury Society blog. How the luxury industry will balance the traditional world of exclusivity with the digital world that is available to everyone. The digital age poses...
View ArticleNew luxury
Premium becomes more inward looking Status has shifted from being centered around the possession of certain objects, to becoming more wholesome and self-actualizing into ethical, informed, and healthy...
View Article
